Is your marketing team failing to launch campaigns
due to lack of defined target audience?
One of the most important inputs for any marketing campaign is the intelligence in terms of the data or the audience to be targeted. This input is especially critical when it comes to direct marketing tactics & attention has to be paid to all aspects i.e. planning the right audience, identification of the target audience, accuracy of the lists, frequency of connect, mediums of connect, etc.
One of the contributing factors to successful campaign implementation at Erfolg has been the back-end support extended by the data team, in providing insights on the organizations to be targeted, market intelligence, accurate contacts to be connected with, medium of communication to be adopted, decision making hierarchies, analysis on scope, etc.
The Database Services at Erfolg is delivered by a separate dedicated team of professionals who specialize in data sourcing, organizational data profiling, data segmentation mapping, data cleansing, data verification, data de-duplication, industry analysis, data validation, etc. The back-end team is not just list pullers but is experienced to take briefs basis objective of the campaign, target audience, etc & work on the same to plan the inputs for the campaign, share market insights towards approach, depth and reach, predict the probable campaign results, deliver effective & live databases for the campaign, etc.
Since data management has been an integral part of all Erfolg services, leveraging on the expertise and repository built in house, we now have a
separate Data Management services division.
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