AUDIENCE CONNECT

Is one of your important marketing tactics
failing to deliver?

HELLO WORLD

One of the most important business tactics to reach out & deliver the messaging to an active audience is events (onsite events/ virtual events). The effectiveness of events is driven primarily by a few factors like content, delivery, ambience, audience, etc – however, the business impact is driven largely by the audience. The focus is shifting from just awareness generation or evangelism to measuring positive impact on revenue for the organization from the events executed. One of the main focus areas in organizing events for any marketer is the audience that will be addressed – will we be able to get the right audience, the requisite numbers, would it result in the right opportunities being identified for the sales piepline, etc.


EXPERIENCE

With over a decade of experience in driving audiences for events, the team is well-versed with the nuances of various stages of being connected with the prospect audience. A well-crafted strategy is planned before executing any campaign – right from database planning to invitation sharing (various mechanisms), agenda planning, connecting with the prospect audience in a non-obstructive manner via telecalling, e-mail messaging, etc.


One of the core service offerings at Erfolg is
audience connect along with response management


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With over a decade of experience in driving audiences for events, the team is well-versed with the nuances of various stages of being connected with the prospect audience. A well-crafted strategy is planned before executing any campaign – right from database planning to invitation sharing (various mechanisms), agenda planning, connecting with the prospect audience in a non-obstructive manner via telecalling, e-mail messaging, etc.

The audience connect team at Erfolg is specialized and well equipped to drive audience for all level of events via focus on tele-calling as below, and has diverse capabilities and can execute an event at any level

  • A short chat session for a couple of hours to residential conferences for multiple days
  • Customer appreciation events to prospect briefings
  • C level interactive sessions to training sessions for Information Technology professionals /developers
  • Business development session to product launches to training workshops.
  • Formal business meets to networking sessions to informal meets
  • Onsite events to webinars or Interactive chat sessions


Time to step forward


They understand the underlying difference between the various kinds of sessions & accordingly work out the approach to be adopted. In order to optimize the event to the fullest, we also provide event lead follow up through telecalling on the attendees from the feedback obtained by the attendees to convert the suspect attendees to marketing leads. Customized solutions for all aspects of audience connect i.e. database management for audience profiling, response management for web marketing and inbound management, audience acquisition and audience relationship management.
The team at Erfolg is equipped to handle all registrations & monetary transactions, response management via inbound and outbound telecalling, dissemination of information to potential registrants, financial reporting, post event analysis, etc.

With over years of generating the right target audience for events, we help our clients with the below to enable them to concentrate on other aspects of the event.

  • Data sourcing to enhance the list of target audience to ensure better attendance in all sessions
  • Multi Scope Marketing Approach via hard hitting informative invites whether hardcopy or softcopy followed by telecall for confirmations and reconfirmations, response management for the sessions.
  • Generate higher and relevant footfall for all events
  • Post event analysis
  • Conversions from opportunities identified during the session via follow ups to marketing leads

Write to contact@erfolgcs.com to plan out successful events by ensuring the right audiences.